Bankruptcy & Sub-Prime

Consistency

Our most effective BK campaigns hit “open” filings once per week (every week) until discharge and continue to mail to discharges on a monthly basis. Approximately 20% of chapter 7 filings who purchase a vehicle do so while their BK is still “open”. The other 80% that purchase will do so AFTER discharge.

Commitment:

Whether working with Bielas Consulting, or another vendor, you should commit to no less than 90 days in order to give the campaign time to actually gain traction and produce expected results.

Expected Response Rate:

Response rates vary widely depending on multiple market factors:

• market economic decisions

• Competition

• Saturation

• Bankruptcy filing levels